, where our mission is to revolutionize every aspect of property insurance.

Behind our name is a commitment to making it easier for coastal homeowners to secure the right coverage for their needs and budget, manage their policy as their needs evolve, and get back to whole should they experience a covered loss.

Our coverage and support options flex to meet the unique coverage needs, budget, and preferences of coastal homeowners.

With a Financial Stability Rating® of A, Exceptional, and deep coastal expertise, Slide is built to serve and protect our policyholders for the long haul.

We are passionate about supporting the resilience and recovery of the policyholders and communities we serve. We call this 

Slide is a technology-enabled insurance company revolutionizing every facet of property insurance.

The company was founded in 2021 by Bruce and Shannon Lucas, insurance insiders with a deep understanding of how technology can be applied to achieve better underwriting outcomes.

Alongside a team of highly experienced and entrepreneurial leaders, Slide launched operations in February 2022. Since then, we have rapidly grown to become one of the largest coastal insurance companies in the country.

Today Slide offers home, condo, and commercial residential products through a network of over 5,000 agents in Florida and South Carolina.

Slide Home Insurance

Slide Condo Insurance

Slide DP3 Landlord Insurance

Slide Commercial Residential Insurance

Slide’s executive team brings technological innovation, industry expertise, and entrepreneurial spirit to the forefront in all we do.

As Founder and CEO of Slide, Bruce drives the vision and innovation behind our company. Prior to Slide, he founded super-regional insurer Heritage Insurance (NYSE: HRTG), where he grew the company from a single-state start-up to over $1 billion in annual revenue in 15 states. Bruce’s unique insider’s perspective of the insurance industry formed the basis of his foresight to transform all aspects of the insurance process including operations, claims, underwriting, and user experiences. Bruce has earned global accolades, including being recognized as an EY Entrepreneur of the Year. He has been recognized on Tampa Bay Business Journal’s Power 100 list in 2024 and 2025, as one of the most influential business leaders in the region.

bruce lucas slide insurance

Bruce Lucas

Founder & Chief Executive Officer*

As President & CFO of Slide, Jesse oversees the data-driven financial strategies of our holding company. He has over 25 years of experience in the P&C insurance industry as a senior leader in operations, investments, financial reporting, regulatory compliance, and reinsurance. Before joining Slide, Jesse served as Chief Financial Officer and President of St. Johns Insurance Company.

Jesse Schalk slide insurance

Jesse Schalk

President & Chief Financial Officer*

Shannon leads Slide’s operations and enterprise risk management. She has over 20 years of experience in P&C insurance with notable companies like Tower Hill, Heritage, UPC, and HomeWise. Shannon’s deep expertise in predictive analytics and data optimization are key to Slide’s growth and stability. Among her many accomplishments, Shannon was selected as a Tampa Bay Business Journal 2023 BusinessWoman of the Year award honoree and was named a “Top 40 Elite Women in Insurance” by Insurance Business America.

shannon lucas slide insurance

Shannon Lucas

COO & Chief Risk Officer*

Rao leads Slide’s Aapplications, Ttechnology, and infrastructure strategies. He With has over 30 years of experience in the P&C insurance technology field, Rao leads Slide’s applications, technology, and infrastructure strategies.. Prior to joining Slide, Rao founded DigiTran, which helpsed insurance companies transform their legacy systems using emerging technologies. He also served as an advisor and mentor to several of the leading tech-enabled insurance and fintech Silicon Valley startups in Silicon Valley. Rao has a Master’s degree in computer science. Among his accolades, Rao is the recipient of the Celent Model Insurer Award.

Rao Tadepalli Slide Insurance

Rao Tadepalli

Chief Information Officer

John leads Slide’s claims and customer experience operations. He has over 30 years of insurance claims experience and holds 33 adjuster licenses, Associate in Claims (AIC) designation, and FEMA-NFIP certification with authorization across all categories. John was the former President and COO of RYZE Claim Solutions, which provides comprehensive claims adjusting services throughout the United States.

John Devoe Slide Insurance

John Devoe

Chief Claims Officer

Russell is responsible for leading the actuarial function at Slide. He has over 25 years of actuarial experience for companies that write catastrophe exposed property lines business. Russell led the actuarial function at Southern Farm Bureau for 10 years and most recently served as Chief Actuary at Allied Trust Insurance Company. He became a Fellow of the Casualty Actuarial Society (FCAS) in 2004 and a Member of the American Academy of Actuaries (MAAA) in 2000.

Russell McCollough Slide Insurance

Russell McCollough

Chief Actuary

Rachel leads Slide’s omnichannel customer experience, integrated marketing , and branding strategy. She has over 15 years of experience in the insurance carrier and brokerage industry. Prior to Slide, Rachel was an executive marketing leader at one of the fastest-growing P&C insurance brokerage firms in the nation. Rachel’s strategies for disruptive marketing in high-growth environments have distinguished her from her peers. Rachel was named one of Tampa Bay Business Journal’s “Top 40 Under 40” professionals.

Rachel Carr Slide Insurance

Rachel Carr

Chief Marketing Officer

Shannon leads people operations at Slide, using a holistic approach to achieve a positive employee experience and successful business outcomes. Shannon is a SHRM-SCP and has over 25 years of expertise in human resources and people operations. Prior to joining Slide, she was the Chief People Officer at e-TeleQuote Insurance Inc. Among her accolades, Shannon won the Women We Admire Top 100 Women Leaders in Tampa award in 2022 and was also named Small Business Executive of the Year by Business Intelligence Group. 


Slide is a 2024 Top Workplace from both the Tampa Bay Times and USA Today, as well as a 2023, 2024, and 2025 Tampa Bay Business Journal Best Place to Work.

Shannon Gougis Slide Insurance

Shannon Gougis

Chief People Officer

Chas leads Slide’s agency distribution strategy. With more than 20 years of insurance industry experience, Chas has deep product knowledge and an unmatched track record of supporting the success of agency partners. He began his career as a producer at his family’s agency in Florida and has since held roles as Underwriter and Territory Sales Manager at Unitrin Kemper and, most recently, as a Vice President of Independent Agency Distribution with Foremost, a Farmers Insurance company. His background, data-driven approach, and proven growth strategies continue to fortify Slide as a leader in the market.

Chas Powell Slide Insurance

Chas Powell

SVP of Sales

Jonathan is responsible for overseeing day-to-day company operations including the monitoring of performance, efficiencies, and the support execution of the Slide operational strategy. He started his career with St. James Insurance Group, where he gained extensive training in underwriting for numerous personal and commercial lines programs and claims administration. Jonathan later served as Marketing Director of St. James Insurance Group.

Jonathan Mertz Slide Insurance

Jonathan Mertz

SVP of Operations

Vern leads the data analytics team at Slide, with a focus on reporting and implementing actionable Artificial Intelligence and Machine Learning Operations. He has over 30 years of P&C industry experience with a background in personal lines insurance. During his tenure as XX at UPC, Vern grew the company from a single-state insurer to a super regional insurer with more than $1.3 billion in annual revenue. He led and managed the product teams across multiple P&C entities operating in 18 licensed states. He is also a Chartered Financial Analyst (CFA).

Vern Kirchhoff Slide Insurance

Vern Kirchhoff, CFA

SVP of Data Analytics

Matt is responsible for building Slide's reinsurance pricing framework for underwriting, portfolio management, and placement of the reinsurance program. He spent 13 years at Aon’s Reinsurance Solutions division. Most recently, Matt co-led the Coastal Regional Segment within their Catastrophe Management group. He holds the Certified Catastrophe Risk Management Professional (CCRMP) credential in conjunction with the International Society of Catastrophe Managers (ISCM).

Matt Larson Slide Insurance

Matt Larson

SVP of Risk Management

Interested in being part of our story? See what your future can hold at Slide.

Slide Insurance offers home and condo insurance. With top-notch stability and an industry-leading claims process, you can count on Slide when you need us.

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