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The Slide Story

Slide is a technology-enabled insurance company based out of Tampa, FL. The company was founded in 2021 by Bruce Lucas, an insurance insider with a deep understanding of how technology can be applied to achieve better outcomes for both consumers and the business.

As Founder, Chairman, and CEO of Heritage Insurance, Lucas took the super-regional homeowner's insurance carrier from inception to IPO and beyond. After maintaining profitability and stability every year of his 9-year tenure, he left the company to pursue the next big opportunity in insurance. Lucas envisioned leveraging data and cutting-edge technology to transform all aspects of the insurance process, including operations, claims, underwriting, customer and agent experiences.

To deliver on his vision of Slide, he joined forces with a network of insurance, technology, data science experts from marquee companies like Amazon, Facebook, Progressive, and eBay. He also forged a data partnership to give Slide a dataset in excess of $6 trillion total insured value. Building AI, machine learning, and data science capabilities on Big Data is the key to Slide's technological advantage. It is impossible to have credible artificial intelligence and machine learning without it. With a large dataset, Slide is positioned to make better underwriting decisions and provide more options for homeowners.

Curated by deep data science, Slide's cutting-edge technology will streamline and hyper-personalize every touchpoint in the value chain. Behind the scenes, it powers better underwriting decisions, streamlines operations, and optimizes profitability. On the front end, independent agents and customers will have the flexibility to design insurance on their terms with the slide of a button.

Slide completed an oversubscribed $105 million Series A in November 2021 and has since become the 3rd largest technology-enabled insurance company in the market.

bruce lucas

Bruce Lucas

Founder & CEO

Bruce Lucas is Slide’s Founder and Chief Executive Officer. He leads the vision, development, and execution of the company’s business strategy, growth, and profitability.

Bruce is regarded as one of the top P&C insurance executives in the US. Internationally, he was named a top insurance influencer for his leverage of Big Data and cutting-edge technology to transform all aspects of the insurance process, including operations, claims, underwriting, customer and agent experiences.

Prior to Slide, Bruce founded super-regional insurer Heritage Insurance (NYSE: HRTG), where he served as CEO and Chairman of the Board. There he grew the company from a single-state startup to over $1 billion in annual revenue in 15 states, maintaining profitability and stability every year of his 9-year tenure.

Bruce is an alumnus of Indiana University and holds a Doctor of Law from the Indiana University Maurer School of Law.

Headshot & Pictures


Slide Secures $210 Million Cat Bond with Closing of Purple Re Ltd.

usa today

Best places to work in 2024? Here's what US employees had to say about their employers.

tampa bay times

Here’s the full list of the 2024 Tampa Bay Times Top Workplaces

yahoo finance

Here are the Top 100 Tampa Bay Workplaces of 2024

tampa bay business journal

These are Tampa Bay's Power 100, the most influential businesspeople in 2024

WTSP10 Tampa Bay

Who is Slide? Why the Tampa-based home insurer is 'bullish' on Florida's market

pensacola new journal

Newcomer Slide Insurance assumes 86K Farmers Insurance homeowners policies in Florida


Slide Insurance to Take Over Farmers Renewal Rights


Homeowners navigating new insurance companies in Florida


Tampa-based Slide to obtain scores of Farmers Insurance policies

fintech global

Slide Insurance acquires 86,000 Florida homeowners policies from Farmers Insurance

carrier management

Slide Acquires Renewal Rights on 86,000 Florida Farmers Insurance Customers


Slide Acquires Renewal Rights for Farmers Insurance® Homeowners Policies in Florida

Insurance Business Mag

Florida Farmers Insurance policies find new home after insurer’s exit


Slide acquires renewal rights for 86k Farmers policies

insurtech insights

Slide picks up renewal rights for 86,000 Farmers policies in Florida

insurtech insights

Slide Insurance Secures Renewal Rights for 86,000 Farmers Insurance Homeowners Policies in Florida

tampa bay business journal

Slide strikes deal for 86,000 Farmers homeowners policies as insurer exits Florida

inside p and c

Slide acquires renewal rights for 86,000 Farmers policies

reinsurance news

Slide acquires renewal rights for 86,000 Farmers Insurance Homeowners Policies in Florida

insurance journal

Massive Citizens Takeout Plan Seen as Sign That Things Are Looking Up in Florida Market

insurance journal

Florida clears transfer of 184,000 Citizens policies to private carriers

Insurance Business Mag

Slide backed to pick up 100,000 Florida Citizens policies


Slide approved for perhaps largest Florida Citizens takeout ever: CEO Bruce Lucas

tampa bay business journal

Slide Insurance upsizes reinsurance capacity by $200 million with cat bonds

tampa bay business journal

Meet Slide Insurance, a 2023 Best Places to Work honoree

axios news

Bruce Lucas tells Axios "reinsurance has a domino effect on the economy".

ABC Action News

New Florida property insurance company picks up nearly 200,000 homeowners from insolvent companies

Insurance Business Mag

Florida insolvencies to continue, but Slide sees "real opportunity"– CEO

the insurer

Lucas: Florida reforms “signal to grow” Slide but more carrier insolvencies to come

S&P Global

Slide CEO bullish on Fla. property market after 'earth-shattering' reforms

AM Best

Slide, an Insurtech, Acquires 91,400 United Property & Casualty Insurance Policies

reinsurance news

Slide acquires Florida renewal rights & intellectual property from UPC


Lucas’ insurtech Slide gets renewal rights to UPC’s Florida property book


Slide building on presence in Florida, picks up 91K policies from UPC

Insurance Business Mag

Slide swoops for UPC's Florida renewal rights and IP


Slide Acquires Florida Renewal Rights and Intellectual Property From UPC Insurance

tampa bay business journal

Exclusive: Tampa insurtech startup acquires UPC Insurance's Florida policies

The Tech Tribune

Slide named one of Tech Tribune's "2023 Best Tech Startups in Tampa"

tampa bay business journal

Shannon Lucas selected as an honoree of the TBBJ 2023 BusinessWoman of the Year award!

fox 13 news tampa bay

Local insurance company partners with Pinellas County non-profit to make 60 beds for kids in need

technology innovators

Slide: Creating a profitable insurtech for a secure future

cio look slide

Bruce Lucas: A Maverick of the InsurTech Industry

tamp bay inno

Meet Tampa Bay's Inno on Fire 2022 Blazer Winners


Hurricane Ian Could Cripple Housing Market: Slide CEO

insurtech news

Bruce Lucas Places #7 on the Top Insurtech Influencers List

Alejandro Cremades Podcast

Podcast: Raising a $105M Series A to Make it Easy to Choose Your Insurance

tampa bay business and wealth

Reimagining Home Insurance Through the Lens of Technology

insurance journal

Demotech Gives New Kid, Slide, a Top Financial Rating, Thanks to Capital Raised

business observer

Tampa Insurtech Startup Acquires $400M in Premiums

the insurer

$400mn St. Johns Book Can Be Profitable in Year One

tampa bay inno

Tampa Insurtech Company Gets $400M Cut of Orlando Company

tampa bay times

Tampa Insurtech Takes Over $400M in Premiums From Downgraded Florida Insurer

the insurer

Lucas’s Homeowners Insurtech Slide Closes $100mn
Series A Round

inside p and c

Slide’s Lucas Targets IPO Within Three Years After $100mn Fundraise

reinsurance news

Heritage Announces Partnership with Insurtech Slide, Acquires 6% Stake

catalyst news

Tampa Insurance Tech Startup Raises $100M in Series A Funding Round

tampa bay business journal

Tampa Public Company Founder Raises $100M for New Insurance Tech Startup

tampa bay times

Tampa Insurance Startup Nets $100 Million in Early Fundraising

grit daily news

Insurtech Slide Raises $100M in Series A Funding


Action and Ambition Podcast Features Bruce Lucas

inside p and c

Slide's Idalia claims coming in lower than expected: CEO Lucas

bruce lucas

"Big Data is the key to our technological advantage. Not only can we make better underwriting decisions, we can provide more options for the consumer. Modern consumers expect more, even from insurance, and Slide is primed to deliver."

Bruce Lucas, Founder & CEO
Hassan Sawaf

"Slide has an unmatched mix of deep insurance domain knowledge, historical data, and world-leading artificial intelligence, machine learning, and applied science. Our experience and Big Data allows us to drive positive outcomes from the very beginning."

Hassan Sawaf, Co-Founder & Chief Scientific Advisor