Slide Media Kit

slide house

The Slide Story

Slide is a full-stack insurtech based out of Tampa, FL. The company was founded in 2021 by Bruce Lucas, an insurance insider with a deep understanding of how technology can be applied to achieve better outcomes for both consumers and the business.

As Founder, Chairman, and CEO of Heritage Insurance, Lucas took the super-regional homeowner's insurance carrier from inception to IPO and beyond. After maintaining profitability and stability every year of his 9-year tenure, he left the company to pursue the next big opportunity in insurtech, which he believes is the future of insurance. Lucas envisioned leveraging data and cutting-edge technology to transform all aspects of the insurance process, including operations, claims, underwriting, customer and agent experiences.

To deliver on his vision of Slide, he joined forces with a network of insurance, technology, data science experts from marquee companies like Amazon, Facebook, Progressive, and eBay. He also forged a data partnership to give Slide a dataset in excess of $5 trillion total insured value. Building AI, machine learning, and data science capabilities on Big Data is the key to Slide's technological advantage. It is impossible to have credible artificial intelligence and machine learning without it. With a dataset larger than any other insurtech competitor, Slide is positioned to make better underwriting decisions and provide more options for homeowners.

Curated by deep data science, Slide's cutting-edge technology will streamline and hyper-personalize every touchpoint in the value chain. Behind the scenes, it powers better underwriting decisions, streamlines operations, and optimizes profitability. On the front end, independent agents and customers have the flexibility to design insurance on their terms with the slide of a button.

Slide completed an oversubscribed $100 million Series A in November 2021 and through acquisition of the St. John's book, Slide became the 3rd largest insurtech in the market in March 2022.

Bruce Lucas

Founder & CEO

Bruce Lucas is Slide’s Founder and Chief Executive Officer. He leads the vision, development, and execution of the company’s business strategy, growth, and profitability.

Bruce is regarded as one of the top P&C insurance executives in the US. Internationally, he was named a top insurtech influencer for his leverage of Big Data and cutting-edge technology to transform all aspects of the insurance process, including operations, claims, underwriting, customer and agent experiences.

Prior to Slide, Bruce founded super-regional insurer Heritage Insurance (NYSE: HRTG), where he served as CEO and Chairman of the Board. There he grew the company from a single-state startup to over $1 billion in annual revenue in 15 states, maintaining profitability and stability every year of his 9-year tenure.

Bruce is an alumnus of Indiana University and holds a Doctor of Law from the Indiana University Maurer School of Law.

Headshot & Pictures

bruce lucas

technology innovators

Slide: Creating a profitable insurtech for a secure future

cio look slide

Bruce Lucas: A Maverick of the InsurTech Industry

tamp bay inno

Meet Tampa Bay's Inno on Fire 2022 Blazer Winners

bloomberg

Hurricane Ian Could Cripple Housing Market: Slide CEO

insurtech news

Bruce Lucas Places #7 on the Top Insurtech Influencers List

Alejandro Cremades Podcast

Podcast: Raising a $105M Series A to Make it Easy to Choose Your Insurance

tampa bay business and wealth

Reimagining Home Insurance Through the Lens of Technology

insurance journal

Demotech Gives New Kid, Slide, a Top Financial Rating, Thanks to Capital Raised

business observer

Tampa Insurtech Startup Acquires $400M in Premiums

the insurer

$400mn St. Johns Book Can Be Profitable in Year One

tampa bay inno

Tampa Insurtech Company Gets $400M Cut of Orlando Company

tampa bay times

Tampa Insurtech Takes Over $400M in Premiums From Downgraded Florida Insurer

the insurance guys podcast

Bruce Lucas talks about the future of insurance, emerging tech, and more!

the insurer

Lucas’s Homeowners Insurtech Slide Closes $100mn
Series A Round

inside p and c

Slide’s Lucas Targets IPO Within Three Years After $100mn Fundraise

reinsurance news

Heritage Announces Partnership with Insurtech Slide, Acquires 6% Stake

catalyst news

Tampa Insurance Tech Startup Raises $100M in Series A Funding Round

tampa bay business journal

Tampa Public Company Founder Raises $100M for New Insurance Tech Startup

tampa bay times

Tampa Insurance Startup Nets $100 Million in Early Fundraising

grit daily news

Insurtech Slide Raises $100M in Series A Funding

entrepreneur

Action and Ambition Podcast Features Bruce Lucas

bruce lucas

"Big Data is the key to our technological advantage. Not only can we make better underwriting decisions, we can provide more options for the consumer. Modern consumers expect more, even from insurance, and Slide is primed to deliver."

Bruce Lucas, Founder & CEO
Hassan Sawaf

"Slide has an unmatched mix of deep insurance domain knowledge, historical data, and world-leading artificial intelligence, machine learning, and applied science. Our experience and Big Data allows us to drive positive outcomes from the very beginning."

Hassan Sawaf, Co-Founder & Chief Scientific Advisor